#03 Growth Hacking: How soundcloud grew from 1 to 100 million users – Thom Cummings

Thom Cummings CMO of Grover, responsible for all things marketing, product and design. Having joined in August 2016, he has overseen a transformation of the brand, a rethink of the product experience and a 10x growth in revenue.

A lapsed statistician, turned marketer, Thom’s focus is on growth and strategy for early stage business, helping to grow SoundCloud from <1m to >100m users and previously at Betfair and MadBid.  He also acts as a startup adviser through his work at Seedcamp, Techstars & Founders Institute.
Interesting Quotes:

„Your Value Proposition comes from different angles.”

„Growth is a roller coaster it’s unpredictable.”

„Growth needs to be owned.”

„Embracing internal conflict more rather than going with the flow.”
Book Recommendation:
Quiet: The Power of Introverts in a World That Can’t Stop Talking – Susan Cain

 

#Balance between work and life for empathy, #Deal with change,  #entreprenuerable values, #Get shit done,  #Growth Focused People, #Growth need to be owned

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