Sabina Elvstam-Johns founder of Lust.dk started her first store in Copenhagen in 1998. Sabina’s wish to make adult stores change from man focus to women focus, opened a complete new market. Today Lust.dk is a well-known brand with several stores.
In this Podcast Sabina describes her journey as women in the business world.
Summary:
- Started as a small erotic shop with unique products (00:04)
- Opened the first shop with borrowed money and collaboration with a friend (01:24)
- Investors approached them after media attention (02:30)
- Facing cash flow problems initially, but slowly picked up (12:58)
- Found it rewarding despite financial challenges due to the gratitude of customers (13:44)
- Encourages sticking to a strong vision and belief in the idea to succeed (19:14)
- Being women in the industry was an advantage as it carved a new market (21:03)
- Feministic attitude helped stick to their focus and ways of doing things (22:29)
- Being women also brought some disadvantages and prejudices (24:25)
- Had to be authentic, open, and honest with employees to build trust (26:54)
- Opened a second shop and faced challenges with managing employees (31:13)
- Emphasized on addressing issues immediately and clear communication (34:43)
- Starting up the third shop and facing challenges with finding reliable managers (31:55)
- Traveling and exploring opportunities while running the business (28:21)
- Considering opening a shop in Berlin or developing a mobile pop-up concept (37:45)
- Looking towards healing arts and self-development projects (39:20)
- Advises her 20-year-old self to stay close to loved ones and follow passions (41:49)
Interesting Quotes:
„Be ready to take risks, instead of taking a small space rent a big beautiful space”„Dont be scared, if you don’t know everything”„All beginnings are hard, just put the hard work in and stick with it”„Have a partner you respect – hard times will come”„Let your heart guide you, not just your mind”„Stick to your vision, even when advice tell different”„In Communication – If you feel that something is wrong act on it immediately”
Book Recommendations:
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A Little Life – Hanya Yanagihara |
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The Goldfinch – Donna Tartt |