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#10 A sexologist’s journey to pioneer the erotic store world – Sabina Elvstam-Johns

Sabina Elvstam-Johns founder of Lust.dk started her first store in Copenhagen in 1998.  Sabina’s wish to make adult stores change from man focus to women focus, opened a complete new market. Today Lust.dk is a well-known brand with several stores.

In this Podcast Sabina describes her journey as women in the business world.

Interesting Quotes:

„Be ready to take risks, instead of taking a small space rent a big beautiful space”


„Dont be scared, if you don’t know everything”


„All beginnings are hard, just put the hard work in and stick with it”


„Have a partner you respect – hard times will come”


„Let your heart guide you, not just your mind”


„Stick to your vision, even when advice tell different”


„In Communication – If you feel that something is wrong act on it immediately”


Book Recommendations:

A Little Life – Hanya Yanagihara
The Goldfinch – Donna Tartt