Sabina Elvstam-Johns founder of Lust.dk started her first store in Copenhagen in 1998. Sabina’s wish to make adult stores change from man focus to women focus, opened a complete new market. Today Lust.dk is a well-known brand with several stores.
In this Podcast Sabina describes her journey as women in the business world.
„Be ready to take risks, instead of taking a small space rent a big beautiful space”
„Dont be scared, if you don’t know everything”
„All beginnings are hard, just put the hard work in and stick with it”
„Have a partner you respect – hard times will come”
„Let your heart guide you, not just your mind”
„Stick to your vision, even when advice tell different”
„In Communication – If you feel that something is wrong act on it immediately”
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