#03 Growth Hacking: How soundcloud grew from 1 to 100 million users – Thom Cummings
Thom Cummings CMO of Grover, responsible for all things marketing, product and design. Having joined in August 2016, he has overseen a transformation of the brand, a rethink of the product experience and a 10x growth in revenue.
A lapsed statistician, turned marketer, Thom’s focus is on growth and strategy for early stage business, helping to grow SoundCloud from <1m to >100m users and previously at Betfair and MadBid. He also acts as a startup adviser through his work at Seedcamp, Techstars & Founders Institute.
„Your Value Proposition comes from different angles.”
„Growth is a roller coaster it’s unpredictable.”
„Growth needs to be owned.”
„Embracing internal conflict more rather than going with the flow.”