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#20 Being creative is a state of mind that cannot be forced – Arnd Pickhardt


Arnd Pickhardt former UK Marketer of the Year as well as Visionary Marketer of the Year. Arnd served serveral years as CMO for Lidl UK and for Lidl Germany, he was in charge of Germany’s biggest single Brand Marketing Account. Part of his track-Record are Award winning Virals and numerous Marketing and Brand Awards.


Interesting Quotes:

Marketing has besides the CEO the strongest angle how people feel about the business

Be as brand authentic and be able to laugh about yourself

Keep moving, keep changing, keep innovating, keep transforming

Being creative:
– Its a state of mind – cannot be forced
– Give all information
– Enable Freedom of mind

If you don’t have the freedom – push for it


Book Recommendations:

Der kleine Machiavelli: Handbuch der Macht für den alltäglichen Gebrauch – Hans Rudolf Bachmann, Peter Noll