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#18 Why New Work is not really new but changes everything – Jörn Hendrik

Jörn Hendrik develops workshop concepts, designs interactions and enables groups to create the best results possible.  His passion for the realization of the workplace of the future lead to the founding of several projects like the career orientation initiative Superheldentraining.
Starting as a craftsman in the family business of his father, he quickly discovered his talent as a salesman. For more than a decade he proved his sales and leadership-skills in B2C and B2B sales-companies. But his vision to change business by making it a more transparent and people-centric world, finally led him to change tie and cubefarm with laptop and coworking-space.


  • The speaker focuses on workspace, collaboration, and agile project management tools. [08:51]
  • They are passionate about organizing work in a digitalized and agile way. [09:25]
  • Different challenges faced by big companies, medium-sized companies, and startups. [10:41]
  • Approach to helping big corporations involves creating an innovative atmosphere. [13:55]
  • Workshops conducted in various locations, with co-working spaces preferred. [14:29]
  • Strategies to help middle-sized companies include deep dives into target groups and innovation. [19:39]
  • Focus with startups on sales, growth hacking, and combining online marketing with sales funnel. [21:06]
  • Sales tips include using 15-word pitch sentences and FA B sentences for customer engagement. [25:57]
  • The speaker’s biggest challenge is converting content into tangible results. [28:44]
  • Strategies to reach the target group, primarily young women seeking career changes. [31:05]
  • Balancing work and family by being present and taking breaks when possible. [35:24]
  • Educating oneself through podcasts, books, workshops, and learning from specialists. [37:28]
  • Encouragement to be proactive, pursue passion, and not let excuses hold one back. [41:34]

Interesting Quotes:

New Work= Change of Work through digitalization

Robert Scoble – a company without a blog is like house without a window

Buzzword Hypes are just a way of explaining the change the digitalization

Helping people see the fun/good reason in the new change

Big cooperation:
Cravity Center Theory
[Tipp] Create an envioment to open up

Midsize Companys:
Combination of both Problems pf Big Companys and Startups
[Tipp] Connect online and offline funnel

Amazing on Speed (purpose)
Lack of structure and security
[Tipp] Do the sales direct in person
Sales Tipp 15 Words Sentence:

Timewise grap your chances when you see it

Keep up the good energy
Dont be concerned what other say

Let no excuses stop you from being your best self

Book Recommendations:

Theory U: Leading from the Future as It Emerges – Otto Scharmer